Java Hope Marketing Class

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Java Hope Class

I have enjoyed teaching this class. The ladies are very astute in crafting their market strategies. They are very aware how retailers entice customers to purchase their products. They carefully study the advertiser’s media content in magazines, on television and on the Internet. They understand how advertisers use marketing tactics to buyers to purchase their products.

We recently visited a local library to learn how to conduct research on the coffee industry. Unfortunately, the public library lack the scholarly resources needed to complete their marketing plan. The students were frustrated because they could not find suitable content for their proposal.

I contacted the library at Ross Business School (University of Michigan). I explained I wanted to bring a class to conduct business research for a few hours. They schedule the appointment.

However much to my delight, the ladies texted me from Washtenaw Community College and said they were at the library and the Librarian was helping them find everything they needed! That was at 9AM. I am very proud of them to take the initiative, create teams and work on their project without my assistance. Of course, I must grade their project. But being pro-active for this sector is a huge step toward self-sufficiency.

When I arrived at 11:00 AM, they exuded confidence and credited the Librarian (setting nearby) with helping them find everything needed to write a winning marketing plan. I commended them. I was so elated that I was close to tears!

Today I am proud to announce that my class is in its 4th month. They will graduate in September and begin working at various coffee cart locations. They are very excited and motivated.

       When I started the Java Hope Project, my critics told me I would never get pass the first week. They said this sector was uncommitted and disinterested in making a life in the business arena.

Serving Hope In Every Cup!

I cannot articulate my feelings in helping these women become economically empowered. Just watching Mother and daughter (we have two teams) work side by side is impressive. I am so inspired by the ladies tenacity. I don’t see this as work, but my life’s mission.